The Never a Bother campaign was designed to increase awareness and help decrease the number of suicides among teens and young adults. The primary goal was to create a visual strategy that would resonate authentically with a Gen Z audience and avoid common cliches. To ensure the messaging and design were truly effective, the campaign was co-created with an advisory board. Their direct input and approval were critical to the project's success, with the board confirming that the final designs made them feel seen and understood.